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00:02.5, 00:05
BOB
Hi, I'm Bob Parsons... here with Leeann.

00:06, 00:07
LEEANN
Hello Internet!

00:08, 00:15
BOB
On this episode of my video blog, we're going to talk about something that is coming at us like a freight train.

00:15.5, 00:22.5
BOB
The easy thing to do is to ignore it. But if you're foolish enough to do so, I assure you, you won't like the results.

00:22.5, 00:29
BOB
It's a fact that the personal computer, as we know it today, is going to go the way of the 8-track tape.

00:29.5, 00:39
BOB
And what's replacing it? Hand-held mobile devices. I'm talking about smart phones, iPads, Kindles, and on and on.

00:39.5, 00:48
BOB
Consider this, these days everyone has a mobile phone. And by next year, more than 1/2 of those phones will be "smart" mobile devices.

00:48.5, 01:00
BOB
Also, right now - today - more than 20% of all US internet traffic comes from mobile devices - yet - less than a quarter of small businesses have a mobile website.

01:00.5, 01:09
BOB
Here's why, if you care at all about how much money you make, it's absolutely critical that your website is optimized for mobile.

01:09.5, 01:14
LEEANN
It's where more and more customers will be...
More and more customers will be mobile customers.

01:15, 01:25
BOB
According to the Pew Internet and American Life Project, about half of all US adults use a smart phone. And that number is growing larger every day.

01:25.5, 01:31.5
BOB
To boot, in the next few years more people will use their mobile devices to get online than their PC or Mac.

01:32, 01:45
BOB
Simply put, if your customers are searching and buying via mobile device - your business needs to be mobile too. When it comes to the mobile revolution you need to adapt or die.

01:45.5, 01:49
LEEANN
Mobile is where the action is...

01:50, 01:54
BOB
People have their smart phones on them almost all the time.

01:54.5, 02:07
BOB
Google did a study showing that more than 80% of smartphone owners use their device to research local businesses - and nearly three-quarters of those people either call or visit that business within a day.

02:07.5, 02:17
BOB
When people are ready to take action, they use their mobile phones to influence their decisions. Your business has to be where the action is. More and more, that's mobile.

02:17.5, 02:21
LEEANN
Customers expect you to be mobile...

02:21.5, 02:37
BOB
When customers visit your site through a mobile device, they expect it to be optimized for mobile. They want a fast, easy way to check out your products or services, buy something, map your location, or find your phone number.

02:37.5, 02:46
BOB
The reality is, a non-mobile website usually looks terrible on a mobile device. It's difficult to navigate and find information.

02:46.5, 03:00
BOB
Google found that 79% of people who find a site difficult to use on their mobile device will give up and look for another site, most likely, one of your competitors.

03:00.5, 03:04
LEEANN
Having a mobile ready website gives you a competitive edge...

03:04.5, 03:18
BOB
A More than 50% of smart phone users say they're less likely to engage with a company that presents a bad mobile experience. Yet, 75% of small businesses don't have a mobile ready website.

03:20.5, 03:36
BOB
67% of mobile users say that a mobile-friendly site makes them more likely to buy a product or service. Chances are, if you build your mobile site now, you will beat your competition to the punch and boost your sales.

03:37, 03:43
LEEANN
Customers are checking you out with their mobile devices..

03:44, 03:57
BOB
Three-quarters of smart phone users make purchase decisions based on research they do with their mobile devices. The source of that researched information is, often times, found on the business's mobile website.

03:57.5, 04:14
BOB
And, according to Lightspeed Research, 50% of mobile searches lead directly to a purchase. It's more important than ever to have a mobile site that provides rich information about your business. Otherwise, you're invisible to mobile users.

04:15, 04:20
LEEANN
Mobile is fast becoming the way people prefer to buy...

04:20.5, 04:35
BOB
More and more consumers are using their mobile devices to shop and buy. In fact, according to Javelin Strategy & Research, last year consumers spent more than $20.7 billion using their smart phones.

04:35.5, 04:47
BOB
Forrester Research says that number will increase to $31 billion by 2016. And those mobile buyers, on average, spend more than people shopping online with their computers.

04:47.5, 04:55
BOB
Don't let your competition steal these customers. Get mobile and capture every possible sale.

04:55.5, 05:01
LEEANN
If you advertise in any medium, you need to have a mobile website...

005:01.5, 05:10
BOB
Google research shows that the majority of smart phone users who see a business ad will often look for that business on their mobile device.

005:10.5, 05:15
BOB
Having a mobile website will make your advertising dollars much more productive.

05:15.5, 05:22
BOB
The bottom line is: a good mobile site will drive customers to your business and increase sales.

05:22.5, 05:35
BOB
A bad mobile site will disappoint your customers and prospects - and cost you money. So, mobilizing your site, making it mobile ready is an absolute must.

05:35.5, 05:40
BOB
Now - here's the shameless plug: Go Daddy can help you be ready for the mobile revolution.

05:40.5, 05:47
BOB
How? When you build your website using Go Daddy's Website Builder, you also get a FREE mobile-ready website.

05:47.5, 05:58
BOB
Plus, here's a side note: Don't forget to check GoDaddy.com during and after the Super Bowl for our special, never disappointing "internet only" ads.

05:59, 06:04
BOB
Well, that's a wrap for this episode. If you have any comments or questions, please post them here. I'm always interested in what you have to say. Thanks for watching!

06:04.5, 06:10
LEEANN
See ya' next time!

06:11, 06:22.5
BOB
During my life I've assembled a collection of 16 rules. Most of them I learned the hard way. These rules help me in business and my personal life. Hopefully, they will help you too!

06:23, 06:37
BOB
Today's Rule is #7. Always be moving forward. Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die.

06:37.5, 06:45
BOB
Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen.

06:45.5, 06:56
BOB
Small daily improvements eventually result in huge advantages. And the huge advantage we're talking about today? Get mobile ready! You'll be glad you did.
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