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Technology has always fascinated GoDaddy Founder and CEO Bob Parsons. This is the guy, remember, who taught himself computer programming in the 1970s, back before computers had monitors.

So it should be no surprise that the GoDaddy executive has whole-heartedly embraced social networking in all its many iterations.

He's been using it as a business communications tool since December 2004 when his blog debuted. "The main goal is for me to have an avenue to discuss some of the important issues that will impact how the Internet is run, by whom and under whose control," he wrote at the time.

A few months later, in March 2005, Radio GoDaddy® aired its first segment. Broadcast from an on-site studio in Scottsdale, AZ and hosted by Bob, Radio GoDaddy focuses on all things Internet. The hour-long program features guests that range from Blip.TV® Founder Mike Hudack and Mark Frauenfelder, creator of group blog Boing Boing, to IndyCar® Star Danica Patrick and Sam Waterston, political activist and actor in NBC's "Law & Order." Radio GoDaddy attracts 100,000 listeners per week.

It was only a matter of time before the written word gave way to video and in 2008, Bob's blog morphed into a bi-monthly video blog. ("I started doing video blogs instead of written ones because I'm lazy," the GoDaddy executive later confessed to Inc. magazine.)

Today, Bob's video blogs attract 75,000 viewers, with an average of over 200 comments per episode. Viewers' favorite posts to date include: In March 2009, the GoDaddy chief began using Twitter® to promote his blog, Radio Go Daddy and the commercials the company produces regularly.

"The real beauty of Twitter revolves around the fact recipients sign up to receive your tweets, so you know the people getting your messages are actually very interested in what you have to say," says Bob, who was featured in a BusinessWeek.com article entitled "CEOs Who Use Twitter". The 2009 article profiled 49 other business leaders as well, including the CEOs of Virgin Group and Zappos.com.

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