Some say that sex drives the Internet, while others say it drives them away. True, sex sells. Nations have based their entire economies on what sells. One nation that comes to mind is Nauru. Which begs the question, Bob: what will you have left to sell when you have finished selling out? Michael McGinnis (http://homecomers.org/weblog/) on Mar 11 2007, 12:11pm Reply
BREAKING NEWS....MIAMI!
www.BobIsTheDaddy.com reports that www.HowardKSperm.com has said that www.IamTheDaddy.com
My credit cards expired and so did I, I can't register these names so somebody else will have to. Maybe Bikini Joe or Bobb Cobb is still alive. J. Howard Marshall (http://Anna-Nicole.Info) on Feb 10 2007, 10:43pm Reply
your commercial the people in the room should been more diverse crowd jackee cahee on Feb 10 2007, 09:41pm Reply
Bob,
I thought a long time about writing my comment, finally I decided to do it.
What I appreciate most in your ads is, that they make people feel good, they make people laugh - but who am I telling this, you already know, that this in fact is the secret behind success - as soon as people feel good about what you do - your marketing and your services for sure - they come to you, they "check you out" and if you are delivering over time, they stay.
And that's why I couldn't help it and had to write this comment to go "life on your blog", and even if just to get people to think about it - the critiques are most of the time just focused on the "ohhh soooo bad sexual influence...", well I learned in school, that even the sooo bad "real sex" is necessary for humanity to survive... You're not even scratching this theme in my eyes, beaches should not be allowed
Bob, we are playing the game the same way and that's what makes me feel proud to be your customer; your marketing is in fact more ethical, than the marketing many other companies are doing (superbowl "superads" included). You know how to play the game right, no violence, no trying to make money out of fear, but all honest & funny - thanks for that, I'm always excited to see the next piece of marketing you are presenting (I liked the golfcoursechaos ad the most btw, although it was no superbowl-ad).
And btw, I'm looking forward to our chat in person; my belief and experience is, that like-minded characters are drawn to each-other in life and I have this deeper feeling, that it's just a matter of time - warm up the BBQ
But enough of the praising now - thanks for all you do Bob, keep on doing it (I know you are) and take care of yourself.
So to speak, read and talk to you later...
PS: —Calling me SuccessFairy makes me feeling sooo good always, thank you!
SuccessFairy.com - helping with passion...
You're a woman and you see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed." That's Direct Marketing.
You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and, pointing at you, says,
"She's fantastic in bed." That's Advertising.
You see a guy at a party; you straighten your dress. You walk up to him and pour him a drink. You say, "May I?" and reach up to straighten
his tie, brushing your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed." That's Public Relations.
You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed." That's Brand Recognition.
You're at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend. That's a Sales Rep. Marketin' Mudda (http://AdJoe.com) on Feb 9 2007, 09:28pm Reply
Bob, there's a good reason why your ad drove double the revenue that it did last year. It's the same reason we critiqued you for last year on our blog. You got it right this time. It wasn't the ad, it was the tie-in with the GoDaddy Girl on the website.
See Future Now/GrokDotCom's commentary on your campaigns (2007 & 2006) here: http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online- conversion/
[NOTE: Please cut and paste. Had to separate it because of your blog software]
And, no, it's not because the video pass-around rate was so much higher. As you said in AdFreak, this year's spot drove half the traffic. It's continuity in the customer experience, not attention-grabbing tactics, that are increasing revenue.
Thanks, though, for being so transparent about your efforts. Other CEO's should take a clue from you. See how much market research you got out of us for free? (Don't get used to it Robert Gorell (http://www.grokdotcom.com) on Feb 9 2007, 04:37pm Reply
Dear Robert,
Just read your blog article and found it interesting indeed.
I absolutely love working for GoDaddy and I love what you do. The way you handle the company, the employees, the advertising... everything is awesome.
I really appreciate everything you do for the employees. This is the best company I have ever worked for and I love my job. I love your open and edgy attitude and I love our ads.
I think that a lot of entrepreneurs could learn so much from you and I hope that I'll get to meet you and talk with you. I have a lot of questions I'd like to ask and I think you'd have some great advice for everything.
I appreciate what you've done and I don't think I can say it enough. You rock. Keep it up.9 Derek K. (http://blog.triggerauto.com) on Feb 9 2007, 12:10pm Reply
Bob, I was wondering, can I play that music on my podcast? I especially love the one from this year's superbowl commercial.
Everyone I have ever showed the commercials to (even the rejected ones) don't see anything wrong with them. I love the out-of-the=box thinking for the commercials! Keep up the great commercials and thanks for supporting Podcasters! Mike Wills (http://podcastmike.com) on Feb 9 2007, 09:57am Reply
Nice job on the ad. It was funny. Reminds me of that Dilbert cartoon. I watched the extended version of this commercial as well as the rejects and I think that the ad that was aired was the best of the bunch.
In the interesting trivia department, it was your 2005 ad that first made me aware of GoDaddy and of the fact that domain names were becoming cheap. So that's what ultimately led to me doing business with you.
I enjoy the blog and I'm happy with the service I've received from your company. Good work. Doug Chase (http://chaserace.com) on Feb 9 2007, 12:39am Reply
I liked the commercial, but I didn't love it.
Overall I was disappointed with 'all' the superbowl commercials this year. I'm starting to think they're so expensive (one estimate was 85,000/second) that they have to spend all the money on the spot, and none on the commercial itself.
Godaddy's did make me laugh, but not because it was 'great'... rather it made me laugh because it was the best of a bad bunch.
I hope next year Godaddy goes out of its way to start thinking outside the box (chuckle). Kevin on Feb 8 2007, 09:43pm Reply
Dear Mr Parsons, You Super Bowl Ad was good, but they all sucked in some form. What is needed is some twist to make yours stand out above all others. To make it the talk of everyone watching.The Bike and girls are good, but still are lacking. R Breese on Feb 8 2007, 09:08pm Reply
Does the "Go" in GoDaddy now mean anything to you who notice this stuff.
I just think the Register.com's and NetSols of the world are scratching there well combed heads and saying maybe "What..is this guy doing?..or maybe when will he stop this mad marketing? "This is not how a low key Domain and Hosting company should be acting....we need to re-think our Business!!"
At the end of the day or week, what GoDaddy really does is beat the Poop out of these other guys in Business..the rest of the stuff to keep our attention or let others know where to get Trouble-Free Quick Web services....If GoDaddy was a Hamburger stand they would have a Drive thru on both sides and one down the middle of the building and 50 Foot Billboard in the parking lot of the other Burger Joints and Howard Strern doing a live remote in the parking lot!
I totally agree. Godaddy is not successful because of these commercials, they probably only ad a small amount to the success. Go Daddy is successful because they flat out do the best job at what they do. They have great prices, fast servers, great customer service and security that is great. I have 30+ domains here and I plan to stay forever.
Of all the marketing that Go Daddys ever does it is the coupons that they mail out that work best for me. I think that the Super Bowl commercials bring in more profits then they cost to produce and air but I would not say that they are the cause of the success of the company, saying that is selling all the other great parts of the company short. Jason Dragon (http://www.emeraldcomputers.com) on Feb 9 2007, 11:09am Reply
If you believe in what you do and know your market, then the decisions you make are better then anything "other" marketeers could possibly come up with. You are a great inspiration Bob to us entrepreneurs... myself included... you rocked the boat and now are able to profit from it. Congrats, my hats off to you!
I am proud to have you as a supplier and wish you all the best in the future You risked EVERYTHING to get to where you are now... keep it up as your success is well deserved.
Jon
Founder of myfoodcount.com - free & anonymous health monitoring Jon (http://myfoodcount.com) on Feb 8 2007, 06:32pm Reply
Hey Bob I enjoyed your commercial and I'm proud to have Go Daddy host my site! The commercial was awesome and all those reviewers aren't as great as you Bob! You are a Internet God!!!
I personally appreciate your ads. They are fast, memorable and get the point across, while poking fun at pop culture at the same time. Stuff the prudes. There is nothing wrong with your ads.
Now if you guys would just support Microsoft's ASP.NET Ajax Extensions, I could drive some more business your way.
Attention Interest Desire Action.
Seems you had all four. Some people are elitists. Personally, I thought the testimony ad best because it had a more clear link between Attention and the GoDaddy story. Jack (http://www.conciouscup.com) on Feb 8 2007, 03:24pm Reply
I didn't know how to use the in reply to thing - I am VERY disappointed in your GoDaddy ad in the Super Bowl. As one of your customers, who fought hard for women's lib in the 70's, to see you exploit women to get customers is disgusting and not funny any more. How about promoting your great service and support? This is one customer who is looking for another host. Shame on you, Bob. I thought better of you. Stephanie Staker (http://www.stakerfamily.com) on Feb 13 2007, 12:01pm Reply
Didn't you read the blog on the commercials? Women thought up the concept and Bob actually toned it down. What's the problem? Robert on Feb 26 2007, 04:26pm Reply
How is it exploiting women? You people throw that term around quite a bit but every single woman (and don't forget the cool midget guy! — apologies for the word midget, don't know what's PC) in that commercial wanted to be in it. They chose to do it. It's not exploitation. Derek on Feb 14 2007, 06:26am Reply
Exactly —- they CHOSE to be in the commercial. Just as the Romanians and drunken college dorks that chose to be in the Borat movie. Only in their case the saw dollar signs when a greedy lawyer walked up with a business card. Exploiting women my butt. I thought the new word (as of several years ago) for "exploit" is now "leverage". Everything is about marketing —- whether it's for a product or yourself trying to impress a client. Marketing; it's a way of life if you want to succeed. Ed on Feb 28 2007, 10:40pm Reply
The new marketing words are "KISS", keep it simple, stupid! I was in sales/marketing all my productive working years. You find out what sells YOU and then YOU can sell it to others. Simple, straightforward catch phrase marketing is like a country song! Hook 'em, hold 'em, feel 'em, leave 'em wanting more! I thought the Super Bowl ad was right at the brink of crass and, then, the door shut to the hallway! Peekaboo! Priceless. I told my husband, that is a good little ad but they are going to catch flak from it! Good flak ain't bad. It keeps your name in lights. I still remember the ad. I thought at first, exploiting women, then a closer look, and I realized the women were exploiting the men, too, or they were just enjoying their jobs! It worked both ways. Know your audience and watch your bottom line. I tell everyone about my little web sites on GoDaddy.com. The price is right, the products are sharp, in plain view, no hidden charges, we got it all for you, you name it, we post it. I may become a re-seller yet! Go Daddy, Bob! A fan BEFORE I found out how intelligent you really are! Tell Danica, this Granny, at 64, likes to race, too. Georgia Peach (Milly) Milly (http://www.leavesonthetree.com) on May 18 2007, 08:16am Reply
Michael McGinnis (http://homecomers.org/weblog/) on Mar 11 2007, 12:11pm Reply
www.BobIsTheDaddy.com reports that www.HowardKSperm.com has said that www.IamTheDaddy.com
My credit cards expired and so did I, I can't register these names so somebody else will have to. Maybe Bikini Joe or Bobb Cobb is still alive.
J. Howard Marshall (http://Anna-Nicole.Info) on Feb 10 2007, 10:43pm Reply
jackee cahee on Feb 10 2007, 09:41pm Reply
I thought a long time about writing my comment, finally I decided to do it.
What I appreciate most in your ads is, that they make people feel good, they make people laugh - but who am I telling this, you already know, that this in fact is the secret behind success - as soon as people feel good about what you do - your marketing and your services for sure - they come to you, they "check you out" and if you are delivering over time, they stay.
And that's why I couldn't help it and had to write this comment to go "life on your blog", and even if just to get people to think about it - the critiques are most of the time just focused on the "ohhh soooo bad sexual influence...", well I learned in school, that even the sooo bad "real sex" is necessary for humanity to survive... You're not even scratching this theme in my eyes, beaches should not be allowed
Bob, we are playing the game the same way and that's what makes me feel proud to be your customer; your marketing is in fact more ethical, than the marketing many other companies are doing (superbowl "superads" included). You know how to play the game right, no violence, no trying to make money out of fear, but all honest & funny - thanks for that, I'm always excited to see the next piece of marketing you are presenting (I liked the golfcoursechaos ad the most btw, although it was no superbowl-ad).
And btw, I'm looking forward to our chat in person; my belief and experience is, that like-minded characters are drawn to each-other in life and I have this deeper feeling, that it's just a matter of time - warm up the BBQ
But enough of the praising now - thanks for all you do Bob, keep on doing it (I know you are) and take care of yourself.
So to speak, read and talk to you later...
PS: —Calling me SuccessFairy makes me feeling sooo good always, thank you!
SuccessFairy.com - helping with passion...
SuccessFairy (http://www.successfairy.com) on Feb 10 2007, 02:56pm Reply
You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and, pointing at you, says,
"She's fantastic in bed." That's Advertising.
You see a guy at a party; you straighten your dress. You walk up to him and pour him a drink. You say, "May I?" and reach up to straighten
his tie, brushing your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed." That's Public Relations.
You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed." That's Brand Recognition.
You're at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend. That's a Sales Rep.
Marketin' Mudda (http://AdJoe.com) on Feb 9 2007, 09:28pm Reply
See Future Now/GrokDotCom's commentary on your campaigns (2007 & 2006) here: http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online- conversion/
[NOTE: Please cut and paste. Had to separate it because of your blog software]
And, no, it's not because the video pass-around rate was so much higher. As you said in AdFreak, this year's spot drove half the traffic. It's continuity in the customer experience, not attention-grabbing tactics, that are increasing revenue.
Thanks, though, for being so transparent about your efforts. Other CEO's should take a clue from you. See how much market research you got out of us for free? (Don't get used to it
Robert Gorell (http://www.grokdotcom.com) on Feb 9 2007, 04:37pm Reply
Just read your blog article and found it interesting indeed.
Appreciate your post,
Bob
bob parsons on Feb 9 2007, 07:21pm Reply
I absolutely love working for GoDaddy and I love what you do. The way you handle the company, the employees, the advertising... everything is awesome.
I really appreciate everything you do for the employees. This is the best company I have ever worked for and I love my job. I love your open and edgy attitude and I love our ads.
I think that a lot of entrepreneurs could learn so much from you and I hope that I'll get to meet you and talk with you. I have a lot of questions I'd like to ask and I think you'd have some great advice for everything.
I appreciate what you've done and I don't think I can say it enough. You rock. Keep it up.9
Derek K. (http://blog.triggerauto.com) on Feb 9 2007, 12:10pm Reply
Everyone I have ever showed the commercials to (even the rejected ones) don't see anything wrong with them. I love the out-of-the=box thinking for the commercials! Keep up the great commercials and thanks for supporting Podcasters!
Mike Wills (http://podcastmike.com) on Feb 9 2007, 09:57am Reply
In the interesting trivia department, it was your 2005 ad that first made me aware of GoDaddy and of the fact that domain names were becoming cheap. So that's what ultimately led to me doing business with you.
I enjoy the blog and I'm happy with the service I've received from your company. Good work.
Doug Chase (http://chaserace.com) on Feb 9 2007, 12:39am Reply
Overall I was disappointed with 'all' the superbowl commercials this year. I'm starting to think they're so expensive (one estimate was 85,000/second) that they have to spend all the money on the spot, and none on the commercial itself.
Godaddy's did make me laugh, but not because it was 'great'... rather it made me laugh because it was the best of a bad bunch.
I hope next year Godaddy goes out of its way to start thinking outside the box (chuckle).
Kevin on Feb 8 2007, 09:43pm Reply
R Breese on Feb 8 2007, 09:08pm Reply
I just think the Register.com's and NetSols of the world are scratching there well combed heads and saying maybe "What..is this guy doing?..or maybe when will he stop this mad marketing? "This is not how a low key Domain and Hosting company should be acting....we need to re-think our Business!!"
At the end of the day or week, what GoDaddy really does is beat the Poop out of these other guys in Business..the rest of the stuff to keep our attention or let others know where to get Trouble-Free Quick Web services....If GoDaddy was a Hamburger stand they would have a Drive thru on both sides and one down the middle of the building and 50 Foot Billboard in the parking lot of the other Burger Joints and Howard Strern doing a live remote in the parking lot!
Howard K Smith
Anna Howard (http://MissUSAs.Info) on Feb 8 2007, 09:04pm Reply
Of all the marketing that Go Daddys ever does it is the coupons that they mail out that work best for me. I think that the Super Bowl commercials bring in more profits then they cost to produce and air but I would not say that they are the cause of the success of the company, saying that is selling all the other great parts of the company short.
Jason Dragon (http://www.emeraldcomputers.com) on Feb 9 2007, 11:09am Reply
I am proud to have you as a supplier and wish you all the best in the future
Jon
Founder of myfoodcount.com - free & anonymous health monitoring
Jon (http://myfoodcount.com) on Feb 8 2007, 06:32pm Reply
Sincerley,
Joe Laracuente
Joe Laracuente (http://doorstopnation.com) on Feb 8 2007, 06:17pm Reply
I personally appreciate your ads. They are fast, memorable and get the point across, while poking fun at pop culture at the same time. Stuff the prudes. There is nothing wrong with your ads.
Now if you guys would just support Microsoft's ASP.NET Ajax Extensions, I could drive some more business your way.
Tim
Tim Goyer (http://www.spiffdog.com/) on Feb 8 2007, 04:24pm Reply
Seems you had all four. Some people are elitists. Personally, I thought the testimony ad best because it had a more clear link between Attention and the GoDaddy story.
Jack (http://www.conciouscup.com) on Feb 8 2007, 03:24pm Reply
Stephanie Staker (http://www.stakerfamily.com) on Feb 13 2007, 12:01pm Reply
Robert on Feb 26 2007, 04:26pm Reply
Derek on Feb 14 2007, 06:26am Reply
Ed on Feb 28 2007, 10:40pm Reply
Milly (http://www.leavesonthetree.com) on May 18 2007, 08:16am Reply