3rd time's a charm. We get a Super Bowl ad approved.
Monday, January 29, 2007I am pleased to announce that Go Daddy now has a commercial -- approved by CBS -- that will air during the Super Bowl.
It only took three attempts.
This year CBS rejected the first two commercials we submitted " a big improvement for us over last year, when we had the thirteen commercials rejected by ABC before we had one approved.
The approved commercial will not disappoint.
In order to get our commercial approved by CBS, we had to make a number of adjustments. Even though we made these changes, I'm confident that Super Bowl viewers will still find the approved commercial to be GoDaddyEsque (i.e., edgy, innovative and slightly inappropriate). In fact, I think the approved commercial will go down as being one of the best we've ever done.
As always, there will be an Internet-only extended version of the approved commercial.
Please let me know what you think.
After you've had a chance to review our commercial, please take a moment to post a comment to this blog article letting me know what you think.
But wait, there's more!
We also have an Internet-only extended version of our second rejected commercial, which we call "I own you." It's made up of out-takes and scenes that didn't make the rejected commercial. I think it's certainly good for an "extended" smile. Look for that to become available in the not too distant future.
I'll be at the Maxim Super Bowl Party!
If you subscribe to Maxim Magazine, you may have noticed that Go Daddy appears in a 4-page spread in the February issue of the magazine. As part of that arrangement, our original Go Daddy Girl Candice Michelle, Indy Car Racer Danica Patrick, Harley-Davidson Drag Racer Valerie Thompson and yours truly will be attending the Maxim Super Bowl Party this Friday in Miami Beach. During the party we will meet with the Teutels from Orange County Choppers and unveil "The Go Daddy Chopper."
See Go Daddy on "American Chopper."
The making of The Go Daddy chopper will air on episodes of The Learning Channel's American Chopper on February 1 and February 8th.
I've got a hot radio show this week.
On my weekly podcast and radio show I've got an especially good line up. Candice Michelle will be in-studio to help me interview Maxim Magazine's senior editor and well-known ad reviewer Barbara Lippert, who in her 2006 Super Bowl ad review referred to Go Daddy's ad as the "lowest of the low" -- which I actually thought was quite an honor! :) Life OnLine airs live on Wednesday at 10 PM EST. If you miss the show live, you can always listen to it by going to LifeOnLine.com. You can tune in to the show just about any way you want (i.e., XM, Sirius, Internet, RSS to your iPod, etc.). To find out how to listen go to LifeOnLine.com.
Until next time.
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