Go Daddy Founder & CEO Bob Parsons' Personal Blog

Thursday, February 2. 2006

Go Daddy’s Super Bowl Ad Is Approved!  See the approved ad and our rejected ads here!  We buy a second spot.

It's approved!
This morning ABC informed us that our ad for this year’s Super Bowl was approved.

Our ad will show in the 6b position.
Our ad will be the second ad showing in the 6th break. This should occur late in the 1st quarter or early in the 2nd quarter of the big game.

We've also just purchased a second ad spot.
I'm happy to report that we've been offered and purchased a second spot. We will know exactly when this spot will be as we get closer to the game.

Check out the approved ad and all our rejected ads.
Yesterday, we made available the chronology with accompanying video and storyboards of the steps we’ve taken to get our ad approved. As you will see by reviewing the chronology, we made 13 submissions which were all rejected. For each rejection we’ve provided a video, a storyboard or a screen shot. You can also see the approved ad here. You can be the judge if any of these submissions actually went too far. To see the time line with the videos and storyboards, click this link: www.godaddy.com/gdshop/superbowl06/timeline.asp

Of course there will be an Internet only version.
On Super Bowl Sunday, we plan to also make available a special Internet only version of our approved ad. As is our custom, the Internet only version will be lots of fun and definitely GoDaddy-Esque.

How to see any of our commercials.
To see the Internet only version of "Window Washer" or any of our commercials click here:videos.godaddy.com/bobsblog/avplayerpopup.aspx?mediaIds=windowwasher2&li nk=ads