Archive
Super Bowl ad deadline looming. #13 rejected by ABC. There's still hope. See the Internet only version of "Window Washer" here.
Friday, January 27, 2006
Today we had our 13th submission for a Go Daddy advertisement for this year's Super Bowl rejected by ABC.We're going right down to the wire.
Upon learning of the rejection we immediately sent ABC a 14th submission. It is my sincere hope that this just might be the one that gets approved. As we understand it, the deadline for approval is January 31, 2006. So we are going right down to the wire.
With each submission we've become a little less "GoDaddy-Esque." In spite of this, I believe our creative people have still retained the edgy image we want to convey.
Throughout this process, the folks at ABC's Standards & Practices group have been good to work with and very professional. While we have not always agreed with their decisions, they have been quick to explain their rationale and what they cannot allow. I feel this has certainly helped with the process.
This is no publicity stunt.
I've been accused a number of times of orchestrating a publicity stunt. While I've been pleased with the media attention that this has attracted, it has always been my intention to simply get a commercial approved and nothing more. If we are fortunate enough for ABC to approve the current submission, we will indeed have an ad airing during this year's Super Bowl.
I like Seattle.
I've been asked a number of times who I like: Pittsburgh or Seattle. As I understand it, Seattle is the underdog with Pittsburgh being favored by 3 ½ points. I am originally from Baltimore and am a devoted Ravens fan - the Ravens and the Steelers are long term rivals. So I like Seattle, and the points. I won't actually be betting on the outcome of the big game. Instead, I hope to have $2.6 million riding on our commercial - that's enough action for me.
Hopefully #14 will be the magic number.
So there you have it. We've now made 14 submissions to ABC. 13 have been rejected, and we're waiting to hear the fate of number 14. When it comes to getting a "GoDaddy-Esque" commercial approved, you've got to be able to handle rejection.
How to see any of our commercials.
To see the Internet only version of "Window Washer" or any of our commercials click here:videos.godaddy.com/bobsblog/avplayerpopup.aspx?mediaIds=windowwasher2&li nk=ads
Twitter
Facebook
LinkedIn
Want to
Interview Bob?
Bob Parsons doesn't pull any punches whether he's asking questions or answering them. See for yourself!
GoDaddy.com News
Read the latest Go Daddy news.
